Founded in 1784, Viyella is a classic women’s clothing label underpinned by an enduring English heritage and a reputation for understated, refined clothes for ladies of all ages.
More on Viyella Fashion
As a reflection of the brand's commitment to premium products, each piece of clothing - be it a striped cashmere jumper, lightweight linen trouser or delicate floral skirt - incorporates the finest luxury fabrics, techniques and superior tailoring for a level of quality that knows no compromise.
More than just a historic name however, Viyella blends traditional values with a contemporary ethos to dress the modern woman in her favourite clothes, be it smart separates, casual weekend wear or chic cocktail dresses that feature expert tailoring and flattering fits for all figures. It’s also a label that enjoys a huge amount of loyalty from its customers, and offers a diverse selection of signature pieces each season, including Viyella's best-selling women’s tailored tweed jacket and matching skirt outfit. Inspired by a 1920s aesthetic and an age when twinsets and chic wool jackets were in vogue, it’s another testament to Viyella's timeless appeal and captures the imaginations of chic females the world over to this day.
In 2009 the label was bought out by the Austin Reed Group, and echoes the same unrivalled craftsmanship and tailoring as the internationally famous menswear label. Classic, understated and elegant without exception, every collection is designed to satisfy the needs and tastes of the discerning Viyella woman - whatever the occasion.
close
