Then, Now, Forever
Viyella womenswear encapsulates a chic modern collection rooted in quintessentially British heritage, offering the perfect elegant wardrobe for Spring Summer 2010.
Sports-luxe is the theme for weekend dressing with nautical inspired separates in Breton sequin stripes and polka-dots and a whole spectrum of blues from the palest sky and chambray to indigo and demin. Oversized trench coats, cropped summer tweed jackets, super skinny capri pants and new knit and jersey shapes make for the perfect sportswear separates.
Safari, in a sophisticated neutral palette gets a military make-over with natural silhouettes in textured fabrics. 3-D florals, geo stripes and graphic animal prints in safari jackets, t-shirt tunics and the new long length skirts and shift dresses scream military.
Summer dressing up takes influence from the Cote d’azur with swirling aqua inspired prints in a kaleidoscope of brights. Graphic black and whites and painterly prints in draping jersey dresses are bold and chic.
Viyella menswear gives the classic country gent a modern edge with aristocratic influences. Luxury British fabrics are used for blazer styles in textured plains and checks with meticulous attention to detail in trims and contrasting splashes of colour on under collars and linings. The Viyella house check seen throughout the range in sleeve linings, piping on jackets and accessories and the iconic Viyella stag logo embroidered in contrast colours on knitwear and socks, continue to build a strong brand identity within the range.
Shirts come in both the heritage Viyella 80/20 cotton wool cloth and cool, clean, crisp 100% cottons. The bright summer colours in knitwear and chino’s give the range a fresh and contemporary appeal with shades of blue, lilac, red, navy and stone. The herringbone linen and cotton blazers and the Harrington jacket are fantastic versatile pieces, perfect to take the Viyella man from relaxed summer days to more formal occasions for the Spring Summer season ahead.
For images / samples and further information please contact the Erica Graffin / Charlotte Norton in the Viyella Press Office: 0207 534 7832 / 7803 charlotte.norton@austinreed.co.uk