About Us

Formed in 1784, Viyella is one of this country's longest-established clothing manufacturers. With those years have come experience, quality and an understanding of women's fashion needs.

All of our clothing has been designed with style, quality and practicality in mind - timeless classics with a contemporary line and exquisite detail.

We the Austin Reed Group have taken over from William Hollins & Company and are the proud new owners of Viyella. We intend to build on the core values of Viyella and bring you exciting contemporary collections that are in line with the existing brand profile.

There are currently over 75 Viyella stores and concessions open and we plan to open more soon. Please use the store locator to find your nearest store.