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1. How often do you shop for homeware
Weekly
Fortnightly
Monthly
3 Monthly
6 Monthly
Annually
Not shopped in the past year
2. On average how much do you spend on homeware each month?
Under £50
£51 - 100
£100 - £250
£250 - £500
£500 +
3. Which of the following stores do you buy homeware from?
John Lewis
House of Fraser
Debenhams
Marks & Spencer
Laura Ashley
Zara Home
The White Company
Habitat
Ikea
Homebase
Matalan
Supermarkets
Cath Kidston
Independent boutiques
Other (Please list below)
4. Which of the following homeware products would you consider buying from Viyella?
cushions
throws
rugs
candles
candle sticks
incense sticks/diffusers
home fragrance
fake/dried flowers
pot pourri
padded coat hangers
scented drawer liners
jewellery/trinket boxes
eau de parfum
perfume bottles
vases
mirrors
picture frames
objet d’art
clocks
mugs
tea towels
aprons/oven gloves
table cloths
table runners
napkins
napkin rings
slippers
loungewear
nightwear (pyjamas/bath robes)
make-up bags
toiletry bags
bath/pampering products
leather purses
leather key rings
leather passport holders
leather jewellery holders
diaries
note books
stationery
festive table decorations
Other (Please list below)
5. Do you buy homeware products online?
Yes
No
If YES please list your favourite homeware websites below:
6. Have you ever purchased any of the following Viyella homeware items?
Sheepskin slippers
Pure wool cushions
Pure wool throws
Scented candles
Eau de parfum
Soap /shower gel
Body moisturiser
6a. If you have never purchased Viyella homeware items why not?
Did not know the range existed
Price
Quality
Colour
Fabric
Fragrance
How much would you spend on sheepskin slippers
£30
£35
£40
£45
How much would you spend on pure wool cushions
£35
£40
£45
£50
How much would you spend on pure wool throws
£55
£70
£85
£100
How much would you spend on scented candles
£15
£20
£25
£30
How much would you spend on eau de parfum
£25
£30
£35
£40
How much would you spend on soap/shower gel
£5
£10
£15
£20
How much would you spend on body moisturiser
£10
£15
£20
£25
8. Would you consider buying Viyella homeware as a gift?
Yes
No
9. Which of the following magazines and/or newspapers do you read regularly e.g. once a month?
Good Housekeeping
Easy Living
Woman & Home
She
Country Living
Ideal Home
House Beautiful
Home & Gardens
House & Garden
Wallpaper
25 Beautiful Homes
Living Etc
Country Homes & Interiors
World of Interiors
Elle Deco
BBC Homes & Antiques
The Times
Sunday Times
Telegraph
Sunday Telegraph
Do you have any suggestions or comments with regards to the Viyella website
If you would like to make any further comments about Viyella please do so below:
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